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Garden of Babylon Landscapes

CASE STUDY

Integrated Marketing + Customer Experience Campaign

Gardens of Babylon is a family-owned garden center and full-service landscaping company based in Nashville, TN. With over two decades of expertise, the company transforms outdoor and indoor spaces into serene environments that connect people with nature.

THE CHALLENGE

As the company continued to grow, so did the opportunity to refine how its story was told and experienced both online and in person.

The focus wasn’t on solving a problem but on building momentum: creating consistency across digital channels, scaling seasonal marketing efforts, and aligning customer care communications with the same warmth and expertise that define the in-store experience.

The challenge, therefore, was to connect marketing, service, and brand storytelling into one cohesive system that reflected Gardens of Babylon’s reputation for creativity, sustainability, and community care.

THE SOLUTIONS

I implemented a holistic marketing and customer care strategy designed to grow the brand’s visibility, improve service delivery, and create more meaningful connections with customers both online and in-store.

Key focus areas included:

Content Development: Strategized and produced engaging social media, web, and newsletter content to highlight seasonal offerings and sustainability-driven projects.
Customer Experience Design: Led customer communication strategies that streamlined response time and built long-term loyalty.
Team Enablement: Provided training, support, and process improvements for the customer care team to ensure consistent service and brand alignment.